Google Ads. Meta Ads. SEO.
All Built to Make You More Money.
I help service businesses and Shopify brands in the US, UK, Australia, and Europe grow revenue through paid advertising and organic search — without wasting budget on strategies that don’t convert.
Performance Marketing That Pays for Itself — Every Single Month
Most businesses waste 40–60% of their digital marketing budget on campaigns that look busy but deliver nothing meaningful. Clicks that don’t convert. Ads that reach the wrong people. SEO work that never moves rankings. I don’t run that kind of operation.
I’m a performance marketing and SEO specialist with over 5 years of hands-on experience managing Google Ads, Meta Ads, and SEO for Shopify brands and service businesses across the US, UK, Australia, and Europe. Every service I offer is built around one thing — making sure what you invest comes back with more attached to it.
No long-term contracts. No account managers. No vanity metrics. Just strategy, execution, and results you can measure in revenue.
What I Specialise In
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🎯Lead GenerationGoogle Ads, Meta Ads, SEO & AI SEO — all built to bring service businesses consistent inbound leads
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📊Google Ads ManagementSearch, Shopping, PMax & Lead Gen — built for maximum ROI across every campaign type
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📘Meta Ads — Facebook & InstagramFull-funnel campaigns for leads and eCommerce sales at scale
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🔍SEO — Lead Gen & ShopifyTechnical, on-page, AI SEO, and local — for service businesses and Shopify stores
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🤖AI Search OptimisationRanking in ChatGPT, Gemini, Claude & Perplexity — the future of search
Turn Your Marketing Into a Consistent Lead Machine
If you run a service business and need a reliable flow of inbound enquiries — phone calls, form fills, booked appointments — these are the services built specifically for that outcome.
Google Ads for Lead Generation
High-intent Search campaigns for service businesses. Lower cost per lead, better lead quality, and a pipeline that fills consistently every month.
Learn More →Meta Ads for Lead Generation
Facebook & Instagram campaigns built to generate real enquiries — not just likes. Audience targeting, retargeting, and weekly creative testing included.
Learn More →SEO for Lead Generation
Organic rankings that bring in buyers, not browsers. Transactional keyword targeting, local SEO, and content that converts visitors into enquiries.
Learn More →AI SEO — ChatGPT, Perplexity & Google AI
Get your business recommended by AI tools. A growing number of buyers now use ChatGPT and Perplexity to find service providers — I make sure you’re there.
Learn More →WordPress Landing Pages
Conversion-focused landing pages built specifically for your campaigns. One offer, one action — built to turn ad traffic into actual enquiries.
Learn More →Conversion Tracking Setup
GTM + GA4 + call tracking — every lead counted, every source attributed. Your campaigns can’t improve without clean data. This is where it starts.
Learn More →Service Business That Needs More Leads?
There’s a dedicated contact page built specifically for lead generation enquiries — Google Ads, Meta Ads, SEO, and AI SEO. Book a free strategy call and I’ll tell you exactly what’s possible for your business.
Google Ads Campaigns Built to Deliver Real Revenue
From Search campaigns that capture high-intent buyers to Shopping ads that scale your Shopify store — every Google Ads service is focused entirely on measurable return.
Google Ads Management
End-to-end campaign management — keyword research, ad copy, bidding strategy, conversion tracking, and weekly optimisation. Every dollar accounted for.
Learn More →Google Ads for Lead Generation
High-intent Search campaigns built for service businesses — lower cost per lead, better lead quality, and a pipeline that fills consistently.
Learn More →Google Ads for E-Commerce
Shopping and Search campaigns for Shopify stores — structured around your best products and optimised for ROAS that keeps growing month over month.
Learn More →Performance Max Campaigns
PMax built correctly — proper asset groups, audience signals, conversion tracking, and brand exclusions. For lead gen and eCommerce both.
Learn More →Wasting Budget on Google Ads That Don’t Convert?
Most Google Ads accounts waste 40–60% of their budget before a single good lead or sale comes through. Book a free audit and I’ll show you exactly where your money is going — and what needs to change.
Facebook & Instagram Ads That Generate Real Leads and Sales
3 billion people. The most powerful targeting on the planet. When Meta campaigns are built with the right strategy — they become your most consistent revenue channel.
Getting Meta Leads That Nobody Picks Up?
Low-quality leads, rising CPL, and ROAS that keeps dropping — these are fixable problems. Let me audit your Meta setup and show you exactly what’s causing them.
SEO That Ranks You Higher and Keeps You There
Paid ads stop the moment you stop paying. SEO compounds. Properly optimised pages generate free, high-intent traffic 24/7 — and get more valuable every month. Two tracks: Lead Gen SEO and Shopify SEO.
SEO for Lead Generation
Transactional keywords, local SEO, and content built to bring in people ready to hire — not just browse.
Learn More →Shopify SEO
Complete Shopify SEO — technical, on-page, content, and authority — covering every dimension that moves rankings.
Learn More →AI SEO
Get recommended by ChatGPT, Google Gemini, Claude, and Perplexity — the future of product and service discovery.
Learn More →Technical SEO
Canonical tags, crawl errors, Core Web Vitals, schema markup — every technical issue fixed correctly.
Learn More →SEO Audit
A complete audit of your site’s SEO health — every issue identified, prioritised by impact, and fixed.
Learn More →Markets I Serve
You Get Strategy, Execution, and Results — Not an Agency Runaround
When you hire me, there are no account managers, no handoffs, and no campaigns running on autopilot while you pay monthly. You work directly with me — the person who builds, manages, and optimises everything.
Revenue Is the Only Metric That Matters
I don’t celebrate impressions or click-through rates in isolation. I measure success in leads generated, cost per purchase, ROAS, and organic revenue growth — the numbers that determine whether your marketing investment is actually working.
Platform-Specific Expertise
Google Ads, Meta Ads, and SEO are three fundamentally different disciplines. I specialise in all three — which means your paid and organic strategies are aligned and reinforcing each other, not running in separate silos.
Direct Communication — Always
You message me, I respond. No ticket systems, no waiting for a weekly check-in call, no chasing someone for updates. Fast, direct communication is non-negotiable when someone is managing your marketing budget.
Full Transparency — Always
Your Google Ads account is always yours. Your Meta account is always yours. Full login access at all times — I manage your campaigns with your permission, not in a black box you can never see into.
Weekly Optimisation — Not Set and Forget
Campaigns are reviewed and improved every week — not checked once a month and called managed. Weekly optimisation is what separates accounts that plateau from accounts that keep improving month after month.
No Long-Term Contracts
I work month to month across all services. You stay because the results make staying an easy decision — not because a contract forces you to. I’d rather earn your business every month than lock you in and coast.
Results That Speak for Themselves
Five years of managing campaigns across Google, Meta, and SEO — across the US, UK, Australia, and Europe — with one consistent focus: measurable, compounding return.
Years Experience
Managing Google Ads, Meta Ads, and SEO for businesses across five major markets since 2020.
Ad Spend Managed
Over a million dollars in Google and Meta ad spend managed across eCommerce and service business clients.
Average ROAS
Average return on ad spend across eCommerce clients — for every $1 spent on ads, $4 or more returned in revenue.
Average CPL Reduction
Average reduction in cost per lead for service business clients within the first 60–90 days of campaign management.
Getting Started Is Simple
No lengthy onboarding, no waiting weeks for the first deliverable. Here’s exactly what happens from the moment you reach out.
Free Strategy Call
We talk through your business, goals, and current performance. I give you honest, specific feedback — no pitch, no pressure.
Audit & Strategy
Full audit of your current setup — ads, SEO, or both. A clear strategy delivered with priorities ranked by impact.
Build & Launch
Campaigns built correctly from scratch — or existing campaigns fixed and relaunched with proper structure and tracking.
Optimise & Grow
Weekly optimisation, monthly reports, and continuous improvement — results compound as data builds and strategy matures.
What Clients Say After Working Together
Real feedback from real businesses — Shopify store owners and service businesses across the US, UK, and Australia.
“Before working together our Google Ads account was burning $4,000 a month with almost nothing to show for it. Within 90 days our cost per lead dropped by 52% and lead quality improved dramatically. Best marketing decision we’ve made.”
“We handed over our Google Ads account after months of poor performance. The campaign rebuild was thorough — new structure, proper tracking, tighter keywords. Our ROAS went from 1.4x to 4.2x within 60 days. The difference is night and day.”
“Our Google Shopping campaigns were barely breaking even. After the full restructure — proper segmentation, Performance Max built correctly, and conversion tracking finally working — we’re at 5x ROAS consistently. Exceptional work.”
Every Industry Where Performance Marketing and SEO Deliver Real ROI
From high-ticket service businesses to eCommerce stores selling globally — these are the industries where my expertise consistently delivers measurable results.
Home Services
HVAC, roofing, plumbing, landscaping — lead gen and local SEO for service area businesses.
Fashion & Apparel
Shopify clothing brands running Shopping, Meta catalog ads, and SEO for organic product discovery.
Beauty & Skincare
DTC beauty brands using Instagram, Meta dynamic ads, and AI SEO to capture research-first buyers.
Legal & Financial
Law firms, financial advisors, and insurance agencies running high-value lead gen on Google and Meta.
Healthcare & Wellness
Dentists, med spas, chiropractors — appointment-driven businesses using local SEO and paid ads.
Health & Fitness
Supplement brands, fitness programs, gyms — Meta and Google campaigns built around conversion-focused creative.
Education & Coaching
Online courses, coaching programs — Meta lead gen and Google Ads filling funnels consistently.
Home & Living
Furniture, décor, and homewares brands using Shopping ads and Shopify SEO for organic reach.
Your Competitors Are Getting the Leads and Sales You Should Be Getting. Let’s Change That.
Book a free strategy call — I’ll audit your current setup across Google Ads, Meta Ads, and SEO, and show you exactly what’s holding your growth back and what it would take to fix it.